PERFORMANCE✦ PURPOSE✦ LEGACY✦ THE LAB✦ PLAYMAKER BRIEF✦ 34 YEARS IN THE GAME✦ TRAIN. SPEAK. COACH.✦ PERFORMANCE✦ PURPOSE✦ LEGACY✦ THE LAB✦ PLAYMAKER BRIEF✦ 34 YEARS IN THE GAME✦ TRAIN. SPEAK. COACH.✦
Former Pro Athlete · 34-Year Coaching Veteran · International Speaker

THIS IS
MICHAEL PIERCY.

Performance insights. Business strategy. Playmaker mindset. The tools that separate athletes from everyone else — delivered every week to 3,500+ coaches and athletes.

Free weekly newsletter · Unsubscribe anytime

Michael Piercy — Performance Coach & Speaker
Featured In & Partnered With
Under
Armour
TRX
Men's
Health
NASM
ACE
Men's
Fitness
Shape
34+
Years in the Industry
12+
Years Running The LAB
3.5K+
Playmaker Brief Readers
60+
Industry Certifications
What I Do

ONE MISSION.
THREE ARENAS.

I help athletes perform at their peak and fitness professionals build businesses that last. The work looks different depending on the room. The standard never changes.

01
Performance Training
I TRAIN.

Elite performance training for athletes at every level — from youth to pro. Built on sports science. Delivered at The LAB in Fairfield, NJ.

Train With Me →
02
Keynotes & Workshops
I SPEAK.

High-impact keynotes and workshops for conferences, brands, and leadership summits worldwide. From boardrooms to locker rooms.

Book Michael to Speak →
03
Business Consulting
I COACH.

Business mentorship for fitness professionals done guessing. 12+ years of facility ownership distilled into a blueprint for your career.

Work With Me →
The Playmaker Brief

BE A
PLAYMAKER.

Performance insights, business strategies, and mindset tools delivered to 3,500+ athletes and coaches every week. No fluff. No filler. Just the real stuff.

🎁 Free when you subscribe: The Playmaker's Playbook — 5 Principles That Separate Good Athletes From Great Ones

Free. Weekly. Unsubscribe anytime.

FREE
Lead Magnet · Instant Download
THE
PLAYMAKER'S
PLAYBOOK
5 Performance Principles That Separate Good Athletes From Great Ones
Michael Piercy
34
Years in the Game
The Story

THE STANDARD
WASN'T GIVEN.
IT WAS BUILT.

I didn't fall into fitness. I grew up inside it. From age 15, this industry has been my world. As a former professional athlete, I learned what it takes to perform at the highest level.

In 2012, I founded The LAB Performance & Sports Science in Fairfield, NJ — built from scratch, on my terms. Twelve years later, through a pandemic and a flood that nearly took everything, The LAB is still standing.

"I'm not here to impress you with credentials. I'm here to put real tools in your hands."

MS Exercise Science
CSCS*D
RSCC
Pro Athlete
60+ Certs
Intl. Speaker
Social Proof

WHAT PEOPLE
ARE SAYING.

"

Michael Piercy is a playmaker in sport and in life. He inspires and leads teams, making game-changing plays while staying humble and authentic. One of the most credible voices in performance.

Steve Katai
Industry Professional
"

Working with Michael completely changed how I approach my business. The clarity, the systems, the accountability — in six months I built what I couldn't figure out in six years on my own.

Madison Campbell
Fitness Professional
"

Michael doesn't just talk about elite performance — he's lived it. When he speaks, the room listens. When he coaches, careers change. There's nobody else like him in this industry.

JD Fairbanks
Event Organizer
Programs & Products

PERFORM BY
MICHAEL
PIERCY.

Perform by Michael Piercy is the training platform built for adult athletes who refuse to slow down. Programs, community, and coaching — all in one place. Available on iOS and Android.

Explore Perform →
Entry Point
Athlete Foundation

4 weeks to rebuild your base. The on-ramp for athletes returning to serious training.

Included
 Intermediate
The Competitor Series

Competitive-level performance programming with real progressions built in.

$47
 Peak Performance
The Elite Series

The most demanding programming in the Perform lineup. For serious athletes only.

$84
 Best Value
Perform Membership

All programs. The athlete community. New content monthly. One low price.

$19/mo

READY TO LEVEL UP?

Whether you're an athlete chasing a goal or a coach building a business — let's get to work.

Browse Programs
THE STORY BEHIND THE STANDARD✦ 34 YEARS IN THE GAME✦ ZERO SHORTCUTS TAKEN✦ THE STORY BEHIND THE STANDARD✦ 34 YEARS IN THE GAME✦ ZERO SHORTCUTS TAKEN✦
About Michael Piercy

THE STORY
BEHIND
THE STANDARD.

34 years in the game. Zero shortcuts taken. This is what it looks like when someone actually does the work.

Michael Piercy
The Journey

THE TIMELINE.

1990
Age 15 — The Beginning

Entered the fitness and sports performance world at age 15. From day one, this wasn't just a job — it was an obsession. The foundation of 34+ years of expertise was laid here.

PRO
Professional Athlete

Competed as a professional athlete — living the reality of elite performance from the inside. The lessons learned at this level inform every program, every coaching session, and every keynote delivered today.

2012
Founded The LAB Performance & Sports Science

Built from scratch in Fairfield, NJ. No template, no franchise, no shortcuts. The LAB was designed to be the facility Michael wished had existed when he was an athlete — science-based, athlete-obsessed, results-driven.

2020+
Pandemic, Flood & Rebuild

COVID-19 shuttered The LAB. Then Hurricane Ida flooded it. The industry rallied — colleagues donated time and resources through crowdfunding to help rebuild. The LAB came back stronger. The experience forged an unshakeable operational foundation.

NOW
Training. Speaking. Coaching. Building.

The LAB is thriving. The Playmaker Brief reaches 3,500+ athletes and coaches weekly. Fitness as a Second Language educates coaches globally. International speaking engagements continue. The mission keeps expanding.

Credentials

THE RECEIPTS.

MS
Master of Science — Exercise Science

Specialization in Performance Enhancement. The academic foundation behind every program and presentation.

CSCS*D
Certified Strength & Conditioning Specialist with Distinction

The gold standard in strength and conditioning. The distinction designation reflects the highest level of achievement.

RSCC
Registered Strength & Conditioning Coach

NSCA's professional registry for elite coaches with documented experience at the highest competitive levels.

PES
Performance Enhancement Specialist

NASM certification in athletic performance — bridging the gap between rehabilitation and elite performance training.

XPS
Extreme Performance Specialist

Advanced performance programming for athletes operating at the outer limits of human capability.

60+
Industry Certifications

A relentless commitment to continuing education across every domain of human performance.

READY TO WORK TOGETHER?

Whether you're training, booking a speaker, or building a business — let's talk.

THE ROOM CHANGES WHEN MICHAEL WALKS IN✦ KEYNOTES✦ WORKSHOPS✦ COMMENCEMENT ADDRESSES✦ CONFERENCE PRESENTATIONS✦ THE ROOM CHANGES WHEN MICHAEL WALKS IN✦ KEYNOTES✦ WORKSHOPS✦ COMMENCEMENT ADDRESSES✦ CONFERENCE PRESENTATIONS✦
Speaking & Education

THE ROOM
CHANGES WHEN
MICHAEL
WALKS IN.

Keynotes, workshops, and conference presentations delivered to audiences who need more than motivation. They need a shift.

Michael Piercy on stage
Has Presented For
Under
Armour
TRX
NASM
ACE
Men's
Health
Shape
Magazine
Intl. Fitness
Conferences
Speaking Topics

WHAT MICHAEL
SPEAKS ON.

01
The Playmaker Mentality

How elite athletes think, decide, and perform under pressure. The mindset principles that separate good from great — and how to install them in your team or organization.

02
Performance Realities

What the science actually says about training and human performance — cutting through the noise to deliver evidence-based insights audiences can apply immediately.

03
Building for Legacy

Leadership, business, and the long game in fitness. How to build something that lasts — from facility ownership to personal brand to lasting impact in the industry.

04
From Athlete to Authority

How to turn athletic credibility into a powerful personal brand and career. Built for coaches, trainers, and fitness professionals ready to be known for their expertise.

05
Coaching the Whole Athlete

Performance, identity, and what coaches are actually developing. A paradigm shift for coaches who want to create lasting transformation, not just physical results.

06
Custom Topics Available

Every audience is different. Michael works with event organizers to customize presentations for specific industries, audiences, and event goals. Inquire for details.

Speaking Formats

HOW WE
SHOW UP.

🎤
KEYNOTE

60–90 minute high-impact keynotes designed to anchor your event and set the tone for everything that follows.

🏫
WORKSHOP

Half-day and full-day workshops for fitness professionals, coaches, and performance teams ready to go deep.

🎓
COMMENCEMENT

Inspiring addresses for athletic programs, academic institutions, and leadership cohorts marking major transitions.

💬
PANEL

Moderator or panelist for industry events, brand summits, and conferences. Direct, informed, and always adds value.

READY TO BOOK MICHAEL?

Availability is limited. Inquire early for conference season and brand partnership opportunities.

STOP GUESSING · START BUILDING✦ 12 YEARS OF FACILITY OWNERSHIP✦ REAL EXPERIENCE · REAL RESULTS✦ STOP GUESSING · START BUILDING✦ 12 YEARS OF FACILITY OWNERSHIP✦ REAL EXPERIENCE · REAL RESULTS✦
Business Consulting & Mentorship

YOU DON'T NEED
MORE CERTIFICATIONS.
YOU NEED A BLUEPRINT.

Business mentorship and consulting for fitness professionals who are done guessing and ready to build something that actually works.

Who This Is For

YOU'RE GOOD AT
COACHING. THE
BUSINESS SIDE
IS THE HARD PART.

You got into this industry because you love performance. You know your craft. But nobody teaches you how to price, market, retain, or grow in a certification course. That's where I come in.

You're dealing with at least one of these right now:

Undercharging for your services and not knowing how to fix it
Strong coaching skills, weak marketing and client acquisition
Inconsistent revenue with no predictable business model
Burnout from trading time for money with no leverage
Ready to open a facility but no clear roadmap
Growing but stuck — can't figure out the next move
Coaching Options

CHOOSE YOUR
ENGAGEMENT.

Single Session
1:1 CONSULTING SESSION

One focused session to tackle your most pressing business challenge. Ideal for coaches who need clarity fast. Walk away with a concrete action plan.

Most Popular
PLAYMAKER MENTORSHIP

An ongoing mentorship engagement for coaches committed to real transformation. Bi-weekly calls, full business audit, custom roadmap, and direct access to Michael. Application-based.

Coming Soon
PLAYMAKER MASTERMIND GROUP

A curated group of serious fitness professionals committed to building businesses that last. Monthly group sessions, peer accountability, shared frameworks, and direct access to Michael's playbook — at a fraction of the 1:1 investment. Limited seats. High standards required to join.

LET'S FIGURE OUT YOUR NEXT MOVE.

One conversation can change the direction of your entire career. Let's have it.

TRAIN WITH SOMEONE WHO'S BEEN THERE✦ THE LAB · FAIRFIELD NJ✦ YOUTH TO PRO✦ SCIENCE BASED · ATHLETE OBSESSED✦ TRAIN WITH SOMEONE WHO'S BEEN THERE✦ THE LAB · FAIRFIELD NJ✦ YOUTH TO PRO✦ SCIENCE BASED · ATHLETE OBSESSED✦
Performance Training

TRAIN WITH
SOMEONE
WHO'S BEEN
THERE.

Elite performance training built on sports science and delivered by a former pro athlete with 34+ years of coaching experience. Not a program. A standard.

Michael Piercy coaching
12+
Years at The LAB
ALL
Levels Trained
58
Clinton Rd, Fairfield NJ
PRO
Athlete Background
Training Options

HOW WE TRAIN.

🎯
1-ON-1 PERFORMANCE TRAINING

Private training sessions designed around your sport, your body, and your specific performance goals. Maximum attention. Maximum results. No cookie-cutter programming.

⚡
SMALL GROUP TRAINING

High-performance group training for athletes who want elite programming with the energy of a competitive environment. Limited spots by design. High standards required.

📱
REMOTE PROGRAMMING

Can't make it to Fairfield? Michael builds custom remote training programs for athletes who need elite coaching without geographic limitations.

📋
TEAM TRAINING

High-performance group training designed for teams — built around sport-specific demands, collective accountability, and the kind of culture that makes teams actually compete.

The Facility

WHERE SERIOUS
ATHLETES TRAIN.

The LAB Performance & Sports Science has been a fixture in the NJ athletic community since 2012. Built on results, not hype.

58 Clinton Road · Fairfield, NJ 07004
Monday – Friday6:00am – 9:00pm
Saturday7:00am – 4:00pm
SundayClosed
What Makes The Difference
✓ Science-based programming — not trends
✓ Sport-specific assessment and development
✓ 34+ years of coaching behind every program
✓ Former professional athlete perspective
✓ 12+ years of athlete data informing every decision

SERIOUS ATHLETES ONLY.

Spots are limited. If you're ready to do the work, let's talk.

PERFORM BY MICHAEL PIERCY✦ TRAIN LIKE AN ATHLETE✦ PERFORM FOR LIFE✦ IOS & ANDROID✦ PERFORM BY MICHAEL PIERCY✦ TRAIN LIKE AN ATHLETE✦ PERFORM FOR LIFE✦ IOS & ANDROID✦
Perform by Michael Piercy · Available iOS & Android

TRAIN LIKE
AN ATHLETE.
PERFORM
FOR LIFE.

Most fitness apps are built for beginners or bodybuilders. Neither works for you. You're not trying to lose 20 pounds or compete on a stage.

You want to move well, feel strong, and keep performing at a high level for decades. That's exactly what Perform is built for.

Get Access to Perform → View All Programs

Available on iOS and Android

Michael Piercy Training
PERFORM
Who This Is For

THIS IS BUILT
FOR THE
SERIOUS ONES.

Everyday adult athletes who haven't given up who haven't given up on performance. You're not a beginner. You're not chasing aesthetics. You've got a life, a schedule, and a standard — and you need programming that respects all three.

You played at a high level and you're not done competing with yourself
You want performance training, not another bootcamp
You're tired of generic apps that don't account for your athletic background
You want real progressions, not random workouts strung together
Programs Inside Perform

CHOOSE YOUR
STARTING POINT.

Every program inside Perform is built on the same sports science principles used to train Division I and professional athletes — adapted for your life, your schedule, and your long game.

Entry Point
Athlete Foundation

4 weeks to rebuild your base. The on-ramp before you graduate to more demanding work. Built for athletes returning to serious training.

Included
with membership
Start Here →
Intermediate
The Competitor Series

For athletes with a solid foundation ready to push into competitive-level performance. More intensity, more complexity, real results.

$47
one-time or included in membership
Get Program →
Advanced
The Athlete Series

High-performance programming for experienced athletes serious about the next level. Built for competitors who know what they're doing.

$67
one-time or included in membership
Get Program →
Peak
The Elite Series

The most demanding programming in the lineup. For athletes who've been training seriously for years and need programming that matches their level.

$84
one-time or included in membership
Get Program →
Best Value

THE PERFORM MEMBERSHIP.

All programs. The athlete community. New content added regularly. Direct access to the same methodology used to train D1 and professional athletes. One monthly price — lock it in as a founding member and it never goes up.

$19
per month
Join Perform →
Founding member pricing · Cancel anytime
For Coaches & Professionals

THE PRO
EDUCATION TRACK.

A separate professional education track lives inside Perform — built specifically for coaches and fitness professionals who want to coach at a higher level. Not the same product as the consumer programs. A different lane, a different price, a different conversation.

Included
Program Design Frameworks
The methodology behind how Michael builds every athlete program
Included
Assessment & Individualization
How to assess athletes and build programs that actually fit them
Included
Business of Coaching
How to position, price, and grow a serious coaching practice

READY TO PERFORM?

Join athletes and coaches already training inside Perform by Michael Piercy.

Get Access to Perform →
FITNESS AS A SECOND LANGUAGE✦ EDUCATION FOR SERIOUS COACHES✦ THINK DEEPER · COACH BETTER✦ BUILD A CAREER THAT LASTS✦ FITNESS AS A SECOND LANGUAGE✦ EDUCATION FOR SERIOUS COACHES✦ THINK DEEPER · COACH BETTER✦ BUILD A CAREER THAT LASTS✦
FASL
Fitness as a Second Language (FASL) · Education Platform

SPEAK THE
LANGUAGE OF
ELITE
COACHING.

Most coaches know how to train people. Far fewer know how to think about training the way the best coaches in the world do.

Fitness as a Second Language (FASL) bridges the gap between textbook exercise science and real-world coaching application — giving you the language, the frameworks, and the perspective to operate at the highest level of this profession.

Michael Piercy teaching at fitness expo
WHAT FASL IS
A Premium Education Platform
Courses, frameworks, and resources built specifically for fitness professionals — not general audiences.
Built on 34 Years of Real Coaching
Not theory from a textbook. Methodology forged coaching athletes from youth to professional level over three decades.
For Coaches Who Take the Craft Seriously
Not for coaches looking for shortcuts. Built for the ones committed to mastering the profession for the long haul.
The Business of Coaching — Included
Because being a great coach and building a great coaching business require two completely different skillsets. FASL covers both.
Course & Content Creator For
Under
Armour
TRX
NASM
ACE
Men's
Health
Shape
Who This Is For

THESE ARE NOT
YOUR AVERAGE
CEU COURSES.

FASL exists because the fitness industry is full of certifications that check boxes and short on education that actually changes how you coach. There's a difference between knowing the information and speaking the language.

This platform is built by someone who has created courses and content for the industry's largest brands — Under Armour, TRX, NASM, and ACE — and has been trusted to educate their audiences globally. That's the standard FASL is held to.

The coaches inside FASL are done collecting credentials and ready to build real mastery. They want to understand the why behind what they do, communicate it with authority, and build a professional practice that reflects how seriously they take this work.

FASL is built for you if...
You have certifications but feel like something is still missing in your coaching
You struggle to explain your methodology in a way that connects with clients
You know the science but can't always bridge it to real-world application
You're undercharging because you haven't built the authority to justify higher rates
You want to present, educate, or speak in the industry but don't know where to start
You're serious about this profession and want to be taken seriously inside it
The Course Library

EDUCATION BUILT
FOR REAL COACHES.

FASL is a growing collection of standalone education courses — each one focused on a specific skill, concept, or area of the profession. No fluff. No filler. Built to be applied immediately.

Course
Program Design Mastery

The methodology behind building programs that actually produce results. Periodization, progressions, and the decision-making framework behind every elite program.

Course
Assessment & Individualization

How to assess athletes and clients properly — and use that information to build programming that actually fits who's in front of you.

Course
Coaching Communication

How to explain complex concepts simply. How to cue, correct, and connect with athletes in a way that accelerates their development.

Course
Sports Science Applied

Bridging the gap between research and the training floor. What the science actually says — and how to apply it with real athletes in real sessions.

Course
The Business of Coaching

Pricing, positioning, client acquisition, and how to build a coaching practice that generates serious income. The education no certification provides.

Coming Soon
More Courses Being Added

The FASL library is growing. New courses are added regularly across performance, coaching, and the business of fitness. Get access now and grow with it.

How It Works
Purchase individual courses à la carte — or get access to the full library. Each course is a standalone, focused education experience you can apply immediately.
NEXT
The Full Ecosystem

FASL IS WHERE
YOU LEARN.
MENTORSHIP IS
WHERE YOU BUILD.

FASL gives you the education and the frameworks. The Playmaker Mentorship and Mastermind Group give you direct access to Michael and a community of coaches doing the same work. They're designed to work together.

Step 1
FASL Education
Build your foundation and frameworks
→
Step 2
Playmaker Mentorship
1:1 strategy and accountability with Michael
→
Step 3
Playmaker Mastermind
Community, peer accountability, group sessions
→

READY TO SPEAK THE LANGUAGE?

FASL is built for coaches who are done settling for average and ready to operate at the highest level of this profession.

Application-Based · Limited Spots

THE PLAYMAKER
MENTORSHIP
PROGRAM.

Not a course. Not a community. A direct line to someone who has built and operated a nationally recognized performance facility for 12+ years.

Who This Is For

THIS IS NOT
FOR EVERYONE.

The Playmaker Mentorship is for the fitness professional who has the coaching skills but hasn't yet built the business to match. You're serious. You're committed. And you know that the gap between where you are and where you want to be isn't about knowledge — it's about strategy, accountability, and execution.

If you're looking for another course to sit in your downloads folder, this isn't for you. If you want more motivation with no accountability structure, this isn't for you. If you're ready to do the actual work — keep reading.

What's Included

WHAT YOU GET
INSIDE.

01
Bi-Weekly 1:1 Coaching Calls With Michael

Direct access to Michael on a regular cadence. Not a group call. Not a pre-recorded module. A real conversation about your specific business and situation.

02
Full Business Audit & Strategic Roadmap

We start by getting an honest look at where you are — pricing, revenue, marketing, programming, brand. Then we build a roadmap to where you're going.

03
Access to Michael's 12-Year Operating Playbook

The systems, frameworks, and lessons from building and operating The LAB through a pandemic, a flood, and 12+ years of real business challenges.

04
Marketing & Brand Positioning Strategy

How to position yourself as an authority in your market, build your personal brand, and attract the clients you actually want to work with.

05
Accountability, Check-ins & Action Tracking

The thing most coaches are missing isn't knowledge — it's accountability. We track your commitments and follow up. No drifting.

06
Priority Messaging Access

Direct line to Michael between sessions for quick questions, decision support, and real-time guidance when you need it most.

APPLICATIONS ARE REVIEWED PERSONALLY.

Spots are limited by design. This only works when I can give each client real attention. Apply and let's see if it's the right fit.

LET'S TALK✦ TRAIN · SPEAK · COACH · BUILD✦ LET'S TALK✦ TRAIN · SPEAK · COACH · BUILD✦
Get In Touch

LET'S
TALK.

Whether you're looking to train, book a speaking engagement, or explore consulting — fill out the form and I'll get back to you personally within 48 hours.

Speaking & Brand Partnerships
Use the form and select
Speaking Inquiry
Training at The LAB
58 Clinton Road
Fairfield, NJ 07004
973.808.0300
Consulting & Mentorship
Use the form and select
Consulting Inquiry
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